Loan Originator


HOOVI is an Estonian Loan Originator who combines technology and automation with standardized processes and human expertise to achieve a lending process that is both fast and automated in the background but personalized and human-centric on the front office side.

HOOVI started as Securebadger in 2018. A group of professionals from the finance and real estate sectors as founders. For the first years, the company offered tenant background checks, but in 2020 the original team splintered over differing views on achieving higher revenues. Three founders decided to leverage the technology and experience they had in risk assessment to start offering financial products instead. At the end of 2020, they secured a seed investment of 1.5M € and rebranded to HOOVI as a new SME lender.

Founded 2018
Country Estonia
Loan Type Installment loans
Borrower APR range 16.2 - 133.8%
Borrower APR average 55.1%
Structure Local SPV and Cash sweep

Loans originated


Loan portfolio


Junior share

0 %

Security Structure

The loans are secured by assignment agreement to the investor with EU SPV controlling the cashflow.
The 20% Junior share contributes to a strong cashflow buffer in case of LO default.

View security structure

Hoovi will be audited starting from 2022.

Investment Highlights

You are investing into loans originated to Estonian small and medium sized companies by Hoovi OÜ.

  • Investment in EUR (Loans issued in EUR)
  • Expected maturities up to 35 months producing monthly cashflow.
  • Secured by assignment agreements and controls over cashflow through an SPV
  • Junior share 20%

Additional information


18.02.2022 Hoovi presentation
02.06.2022 Hoovi financials 


Contact Us
Income Company OÜ
+44 116 464 9956

Income Company OÜ is a company registered in the Republic of Estonia with registration number 16014116 and legal address in Maakri 19/2 10145 Tallinn, Estonia. Central European branch office in address Liechtensteinstrasse 111-115, 1090 Vienna, Austria.

All investments involve risk and the past performance of a security or a financial product does not guarantee future results or returns. Keep in mind that while diversification may help to spread risk it does not assure a profit, or protect against loss, in a down market. There is always the potential of losing money when you invest in securities or other financial products. Investors should consider their investment objectives and risks carefully before investing.